Category Archives: Help

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 6

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Discover why Eric Edmond of 'How-I-Manage-To-Make-Money-Online.com' chooses SEO over influencer marketing for his blog's success, and learn about the benefits of SEO, such as cost-effectiveness, long-term results, content control, credibility, and targeted traffic. Plus, find out how the Jaaxy tool can supercharge your SEO efforts and take your blog to new heights.

Why I Choose SEO Over Influencer Marketing for My Blog

Hi there, Eric Edmond here. I’ve been asked countless times why I chose to focus on SEO (search engine optimization) instead of diving into the trend of influencer marketing for my blog, ‘How-I-Manage-To-Make-Money-Online.com’. Today, I’m going to lay out the reasons behind my choice.

First, let’s cover the basics: what is SEO optimization? SEO stands for Search Engine Optimization, and it’s the process of optimizing your website content so search engines find it attractive. It’s about making changes to your site design and content that make your site more appealing to a search engine. The goal is for the search engine to display your website as a top result on the search engine results page (SERP).

Now, don’t get me wrong, influencer marketing has its merits. It can help brands connect directly with consumers, expand their reach on social media, and boost their brand image. It’s a powerful tool when used correctly. But, as an owner of a blog that aims to help individuals make money online, I’ve found SEO to be the more effective strategy for several reasons.

1. Cost-Effective

Influencer marketing can be expensive. Identifying, connecting with, and maintaining a relationship with an influencer takes time and money. On the other hand, SEO is a more cost-effective strategy. Yes, it requires an initial investment, especially if you hire an SEO expert or a company. But once your website starts ranking, the organic traffic you receive is essentially free.

2. Long-Term Results

Influencer marketing campaigns are typically short-term, with benefits that fade once the campaign ends. SEO, however, is a long-term strategy. It might take months for your SEO efforts to start showing results, but once they do, these results can last for years.

3. Control Over Content

In influencer marketing, you hand over the reins of brand representation to someone else. While this can bring a fresh perspective, it also carries risks. If the influencer makes a mistake or misrepresents your brand, it can harm your reputation. With SEO, you have complete control over your content, brand image, and message.

4. Trust and Credibility

People trust search engines. If your website ranks high in search results, it gives your site credibility. In contrast, consumers nowadays are becoming skeptical of influencer promotions, especially if they feel that the influencer is promoting too many products or isn’t genuine.

5. Targeted Traffic

SEO allows you to reach people who are actively searching for information related to your niche. This means that the traffic you get from SEO is highly targeted. On the other hand, influencers’ followers consist of a broad audience, not all of whom may be interested in your niche.

6. Measurable

SEO allows for easy tracking and measuring through tools like Google Analytics. You can see precisely which strategies are working and adjust as necessary. With influencer marketing, it can be harder to track the efficacy of a campaign.

The Magic of Jaaxy

One tool that has notably transformed my SEO journey is Jaaxy. Dubbed as one of the best SEO tools out there, Jaaxy has been instrumental in improving my blog’s visibility. With its comprehensive keyword research capabilities, it allows me to identify long-tail keywords that have high traffic and low competition – a sweet spot for any SEO strategy.

Jaaxy goes beyond just keyword research. It offers insightful data about my competitors, helping me understand what works for them and how I can get a leg up. It’s also a great tool for tracking my website’s rankings on different search engines, giving me a clear picture of how my SEO efforts are paying off.

Perhaps, the most valuable aspect of Jaaxy is its user-friendly interface. It’s straightforward, making it easy even for beginners to navigate through the world of SEO. With Jaaxy, I’ve been able to optimize my content efficiently, attract the right kind of visitors, and ultimately, make ‘How-I-Manage-To-Make-Money-Online.com’ a go-to resource for individuals looking to earn money online.

So, if you’re looking to step up your SEO game, give Jaaxy a try. It’s an investment that pays off manifold by driving organic, targeted traffic to your site. Now, who wouldn’t want that?

In conclusion, while influencer marketing has its place, I’ve found that for my blog, ‘How-I-Manage-To-Make-Money-Online.com’, SEO is a more effective strategy. It’s cost-effective, brings long-term results, allows for control over content, and targets a more specific audience.

If you’re a blogger looking to increase your online visibility, I strongly recommend looking into SEO. Start by understanding what is SEO optimization, learn the basics, and gradually delve deeper. The internet is full of resources to guide you. Remember, the goal isn’t just to attract more visitors to your site, but to attract the right kind of visitors. And SEO is the perfect tool for that.

Eric Edmond

SEO Like a Boss: Strategies to Boost Your Blog’s Google Ranking

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Inside, you'll discover the proven strategies we use to rank higher, pull in massive traffic, and keep readers glued to the screen.

Dominate Google Over Your Competition

Yo, what’s up, my hustlers?

SEO is the critical element that divides the victors from the vanquished in today’s online realm. Master its intricacies and your site will bask in organic glory. Ignore it at your peril, for into the abyss your rankings will plunge. SEO is the path to prominence; tread it wisely and dominate the search results. Stray from it and wallow in obscurity. We’re not talking about some dusty old tactics here, we’re talking about dominating Google, making your blog the king of the jungle, and crushing your competition.

Forget the BS, Let’s Get Real

Listen, the days of stuffing keywords and hoping for the best are over. Google’s ever-more-cunning algorithms now pounce on shady tactics with the speed of a famished cheetah capturing its meal. The old shortcuts paved the road to failure. To ascend the SERP summit, you must honour the contemporary commandments. Flout the new doctrines and languish in the digital doldrums you shall. Heed the modern mandates, and the topmost heights shall be yours for the taking.

The Golden Rule: Content is King (and Queen)

I’m not gonna lie, creating epic, high-quality content is the foundation of everything. Forget about churning out thin, keyword-stuffed garbage – it’s all about providing real value to your audience. Give them what they crave, make them say, “Damn, that was awesome!” and they’ll be coming back for more.

Keyword Research: Finding the Treasure Map

You’re dead in the water if you don’t know what your dream customers are hunting for on Google. Research those high-intent keywords like a gold miner panning for nuggets. Once you uncover the phrases and questions your tribe is asking, you’ll gain the power to create content that converts. Do this first and you’re already miles ahead of the competition still stumbling around in the dark. Keyword research is like finding the treasure map to your target market’s desires. Use tools like Ahrefs or SEMrush to uncover the juicy keywords that will drive traffic to your blog.

Strategic Keyword Placement: Planting the Seeds

Okay, you’ve got your keywords, now it’s time to sprinkle them into your content like magic dust. Make sure they’re naturally integrated into your titles, headings, and throughout your posts. Resist the temptation to over-optimize and force keywords like a sledgehammer. Google’s Ph.D nerds have zero tolerance for clumsy SEO tactics these days. If you stuff keywords like a Thanksgiving turkey, their laser-precise algorithms will penalize you faster than an Olympic sprinter. Be surgical and strategic with your keyphrases instead. Sprinkle them naturally throughout your content like delicate seasoning. This measured approach will wow both searchers and Google bots alike. Go overboard, and you’ll sink faster than my brother-in-law who can’t swim.

Technical SEO: Building the Fortress

This is where the real magic happens. We’re talking about the technical backbone of your blog, the stuff that makes Google fall head over heels for your website. If your site’s not mobile-ready, kiss your rankings goodbye. Google smacks slow-loading sites harder than a wrestling tag team pile driver. Optimize your URLs with keyword precision to turn searchers into buyers. And make your pages fly faster than an Indy 500 racer, or get left choking on the dust. A flawless mobile experience, speedy load times, and SEO-friendly URLs are the golden tickets to search domination. Half-ass any of them, and prepare to become more invisible than Harry Potter’s cloak. The podium awaits those who master these. Will you claim your trophy?

Backlinks: The Power of Social Proof

Backlinks are like endorsements from your favourite celebrities, telling Google that your content is legit. Get those high-quality backlinks from reputable websites, and watch your blog soar to the top. Guest posting, collaborations, and outreach are your secret weapons here.

AI is Your New Best Friend

AI is transforming the landscape of SEO, and it’s time to get on board. With AI tools at your disposal, you can enhance your keyword research, streamline content creation, and tackle technical SEO challenges. Consider them your dedicated SEO partners, tirelessly working around the clock to elevate your search rankings. Think of them as your personal SEO assistants, working 24/7 to boost your rankings.

Stay Ahead of the Curve

Stay vigilant, stay focused, and always keep your eyes on the prize. The SEO game is a war zone, but with the right strategy, you can come out on top. Stay hungry and obsessed with mastering the latest tricks Google rewards. Devour every blog post and video from the top experts to absorb the newest secrets. Keep your skills sharp and your content fresh, or get left behind as the algorithm evolves. The early bird dominates the first page; the late adopter ends up on page 73. Google’s Search Generative Experience (SGE) is a game-changer, and it’s all about conversational search and providing the most relevant answers to user queries. Get ahead of the curve and optimize your content for SGE.

Data is Your Compass

Don’t just guess, use data to guide your SEO strategy. Track your keywords, backlinks, traffic, and conversions to see what’s working and what’s not. Use this information to continuously optimize your content and improve your rankings.

Consistency is Key

This ain’t a sprint, it’s a marathon. Consistent content creation and SEO efforts are the key to long-term success. Stay focused, keep pushing, and you’ll see those rankings climb higher and higher.

As Google continues to refine its algorithms, it’s important to adapt your strategies to meet the latest trends. Let’s explore four key areas that are shaping the future of SEO: mobile-first indexing, content velocity, zero-click searches, and AI-powered search.

Embracing Future Trends

To stay competitive, adapt to these key trends shaping the future of SEO:

  1. Mobile-First Indexing: Google prioritizes mobile-friendly websites for ranking. Ensure your site is optimized for mobile devices to capture valuable organic traffic.
  2. Content Velocity: With the surge in online content, consistently producing high-quality content is crucial. Establish yourself as a reliable and authoritative source by delivering valuable insights and engaging your audience.
  3. Zero-Click Searches: Optimize your content for featured snippets to capture traffic from zero-click searches. Structure your content to address common questions and provide clear answers.
  4. AI-Powered Search: Google uses AI to better understand user intent and deliver relevant search results. Incorporate conversational search and long-tail keywords to align your content with user needs.

So, there you have it, my hustlers. Dominate Google, crush your competition and become the SEO boss you were born to be.

Remember, SEO is an ongoing journey, not a destination. Stay focused, stay hungry, and keep hustling!

The Entrepreneur’s Journey: From Zero to Hero

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Hey! Eric Edmond here.

Today, I’m going to take you on a journey. The journey of an online entrepreneur. If you’ve ever dreamed about starting your own online business, this post is for you. We’ll cover the highs, the lows, and everything in between.

Ready? Let’s dive in.

The Spark: Finding Your Niche

Every great journey starts with a spark. For online entrepreneurs, that spark is finding the right niche. It’s like finding the perfect fishing spot. You want a place teeming with fish, but not overcrowded with other fishermen.

Here’s how you do it:

  1. Identify Your Passion: What gets you excited? What’s something you can talk about for hours? This is crucial because passion fuels persistence.
  2. Research Market Demand: Use tools like Google Trends and Keyword Planner to see if there’s a demand for your passion. You don’t want to start a business in an empty market.
  3. Evaluate Competition: A little competition is good. It means there’s a market. But too much competition can be overwhelming. Find a balance.

When I started Backlinko, I was passionate about SEO. I saw a gap in the market for high-quality, actionable content. That’s where my journey began.

The Grind: Building Your Foundation

Once you’ve found your niche, it’s time to roll up your sleeves and get to work. This phase is all about building a strong foundation. Think of it like constructing a house. You need a solid base if you want it to withstand the storms.

Here’s what you need to focus on:

  1. Create High-Quality Content: Content is king. But not just any content. It needs to be valuable, actionable and well-researched. This is how you build trust with your audience.
  2. Optimize for SEO: Remember, SEO isn’t just about keywords. It’s about creating content that’s useful for your audience. Use proper headings, meta descriptions, and alt texts.
  3. Build a User-Friendly Website: Your website is your storefront. Make it easy to navigate, fast, and mobile-friendly. First impressions matter.

During this phase, it’s easy to get discouraged. You might not see immediate results. But remember, Rome wasn’t built in a day. Keep pushing. Keep grinding.

The Hustle: Growing Your Audience

Now that you have a strong foundation, it’s time to grow your audience. This is where the real hustle begins. You need to get your content in front of as many eyes as possible.

Here’s how:

  1. Leverage Social Media: Share your content on platforms like Facebook, Twitter, and LinkedIn. Engage with your audience. Build a community.
  2. Guest Blogging: Write guest posts for popular blogs in your niche. This not only drives traffic to your site but also builds your authority.
  3. Email Marketing: Start building an email list from day one. Offer a freebie in exchange for email addresses. Send regular newsletters with valuable content.

When I first started, I spent countless hours networking, guest blogging, and promoting my content. It was exhausting, but it paid off.

The Plateau: Overcoming Challenges

Every entrepreneur hits a plateau. It’s that point where growth slows down, and you start to feel stuck. This is the make-or-break moment. How you handle this phase determines your success.

Here’s what to do:

  1. Analyze Your Data: Look at your analytics. Identify what’s working and what’s not. Double down on the strategies that bring results.
  2. Innovate: Don’t be afraid to try new things. Experiment with different content formats, marketing strategies, and tools.
  3. Stay Consistent: Consistency is key. Keep producing high-quality content. Keep engaging with your audience. Success doesn’t happen overnight.

I remember hitting a plateau with Backlinko. Traffic growth slowed, and I started to doubt myself. But I stayed consistent, analyzed my data, and eventually broke through.

The Breakthrough: Achieving Success

After months (or even years) of hard work, you’ll experience a breakthrough. This is when all your efforts start to pay off. Your traffic increases, your audience grows, and your revenue skyrockets.

Here’s how to sustain it:

  1. Keep Learning: The online world is constantly evolving. Stay updated with the latest trends and technologies. Never stop learning.
  2. Scale Your Business: Hire a team, automate processes, and expand your offerings. Scaling is how you take your business to the next level.
  3. Give Back: Share your knowledge and experiences with others. Mentor aspiring entrepreneurs. Contribute to your community.

For me, the breakthrough came when Backlinko started getting recognized by major publications. It was a game-changer. But I didn’t stop. I kept learning, scaling, and giving back.

The Legacy: Leaving Your Mark

The final stage of the journey is leaving your mark. This is about building a legacy that lasts. It’s not just about making money. It’s about making a difference.

Here’s how:

  1. Build a Strong Brand: Your brand is your legacy. Build a brand that stands for quality, integrity, and innovation.
  2. Create Impactful Products: Develop products or services that solve real problems. Make a positive impact on your audience’s lives.
  3. Inspire Others: Share your story. Inspire others to take the leap. Your journey can be the spark for someone else’s dream.

Looking back, I’m proud of what I’ve achieved with Backlinko. But the most rewarding part is knowing that I’ve helped others succeed.

Conclusion

The journey of an online entrepreneur is challenging, but it’s also incredibly rewarding. It’s a journey filled with passion, hard work, and perseverance. But if you stay the course, you’ll achieve success and leave a lasting legacy.

So, are you ready to start your journey?

Go on, take that first step. The world is waiting for you.

Unlock Website Sales: 4 Reasons WordPress Customization is a Must

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Get More Sales With WordPress: 4 Reasons You Need Customization

Hey there aspiring affiliate marketer!

Eric here, and today I want to share why you need a customizable website platform like WordPress if you want to boost conversions and get more sales. After studying with thousands of affiliate marketers over the years, I’ve seen the power of customization firsthand. A flexible platform like WordPress allows you to continually refine your website to turn more visitors into customers. Let’s look at 4 key reasons customization is so crucial for affiliate sites:

  • Target Your Audience Precisely

The more you can tailor your website to your audience, the better it will convert. With WordPress, you can use different themes and plugins to create a highly focused user experience. For example, if you’re promoting fitness products, you can choose a theme with imagery and messaging targeted to health-conscious buyers. You can highlight reviews of the products you recommend and integrate trust badges to increase credibility. The goal is to make visitors feel like they’re in a place created just for them – this builds trust and gets them ready to buy.

  • Direct Visitors to Take Action

A static, one-size-fits-all site will never convert as well as one optimized to guide visitors to act. With WordPress, you can strategically place calls to action, test different layouts, and adapt based on data. For instance, you may find a pop-up works better than a sidebar CTA for certain offers. You can also create custom landing pages for each product you’re promoting – this hugely boosts conversions compared to sending people to generic product pages.

  • Stay on Top of Trends

If you don’t continually refine your affiliate site, it will quickly feel dated and fail to engage visitors.WordPress makes it easy to keep your site fresh. You can instantly change your theme to give your site a whole new look. You can add or remove elements like testimonials, interactive calculators, or video walkthroughs to align with the latest trends. This agility keeps visitors interested in what you have to offer.

  • Fix What Doesn’t Work

Not everything you try on your website will work. That’s okay because WordPress lets you quickly undo or change what isn’t converting. For example, maybe you added live chat to your site but found it distracts visitors more than helps them. With WordPress, you can instantly remove or hide the live chat to improve your conversion rate. You have the power to continually experiment and optimize until you create the perfect affiliate website. The Bottom LineIf you want to get the most out of your affiliate promotions, don’t lock yourself into a rigid, uncustomizable platform.WordPress offers the flexibility to continually adapt and improve your site over time. You can target your audience, guide them to convert, stay on top of trends, and fix what doesn’t work. So if you’re ready to boost conversions and get more sales, choose WordPress. Its endless customization potential will empower you to create an affiliate site that delivers results.

Over to you,

Are you using WordPress yet?

If not, what’s holding you back?

Let me know in the comments!

Building a Successful Website with WordPress, Yoast SEO, and Wealthy Affiliate: A Comprehensive Guide

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Want to know the secret sauce behind killer WordPress websites?

Embarking on the journey of creating a new website can often feel like navigating uncharted waters. Yet, with the right tools and strategies, this process transforms into a structured pathway toward visibility and success. Today, I’ll walk you through creating a WordPress website that is not only functional but also primed for success from the outset, by utilizing Yoast SEO and harnessing the capabilities of Wealthy Affiliate.

Choosing the Right Foundation

The first stage of your website journey starts well before writing any code or drafting your first piece of content. It starts with selecting a domain name that captures the essence of your brand while remaining memorable and concise. Strive for a domain that embodies your business ethos, keeping it under 15 characters, without hyphens or numbers, and preferably using a .com TLD.

Once your domain is secured, pairing it with reliable hosting sets the stage. For those using WordPress, the blend of its user-friendly platform with the powerful features of Yoast SEO creates a strong foundation. Unlike other SEO plugins, Yoast SEO demystifies the intricacies of search engine optimization, offering detailed guidance without requiring an SEO expert.

Integrating Yoast SEO and Wealthy Affiliate

After your WordPress site is live, integrating Yoast SEO is your next pivotal move. Begin by installing Yoast SEO from the WordPress plugin directory. This tool not only helps in crafting compelling Meta titles and descriptions but also ensures your content is optimized for the right keywords, enhancing your site’s visibility.

Parallel to setting up Yoast SEO, joining Wealthy Affiliate can exponentially accelerate your website’s growth. Wealthy Affiliate offers a community-driven approach to learning website development and internet marketing. From step-by-step training sessions to live chat support from experienced marketers, Wealthy Affiliate becomes your mentor in the complex world of online business.

Structuring Your Website with Effective SEO Strategies

With Yoast SEO ready and Wealthy Affiliate resources at your disposal, focus next on the architecture of your site. Employing a silo structure organizes your content into dedicated categories and subcategories, improving both user experience and SEO. This setup, recommended by Yoast SEO, enhances site navigation and boosts page rankings by establishing clear, thematic links between pages.

Keyword research, a cornerstone of SEO, involves identifying terms that your target audience searches for but with manageable competition. Wealthy Affiliate’s training includes utilizing tools like Google Keyword Planner and Ubersuggest to pinpoint these keywords, setting the stage for content that resonates and ranks.

Crafting and Optimizing Content

The essence of your website lies in the content you create. Understanding the intent behind your audience’s searches is crucial. With Yoast SEO, each piece of content is analyzed to ensure it aligns with SEO best practices, think of it as having an expert over your shoulder, confirming that your use of keywords, internal linking, and readability checks all the right boxes.

Remember, high-quality content is key. It’s not just about filling pages but creating value that engages and converts. Here, Wealthy Affiliate steps in again, offering insights into content creation that captivates and retains an audience.

Engaging and Growing Your Audience

Lastly, the promotion of your website is just as vital as its creation. Sharing your content across social media platforms, coupled with setting up a Google Business Profile for local SEO, drives visibility and traffic. Yoast SEO enhances this strategy by ensuring your content is primed for sharing, with correctly formatted images and SEO-friendly descriptions.

Monitoring and Adapting

With your website in full swing, tracking its performance becomes your routine. Yoast SEO’s tools allow you to monitor how well your keywords are performing and identify which pieces of content are most effective. This ongoing analysis is crucial for tweaking and refining your strategy, ensuring your site remains relevant and visible.

Conclusion

While the journey of building a website might seem daunting, the integration of WordPress with Yoast SEO and Wealthy Affiliate provides a structured path to success. It’s not about quick tricks or overnight success; it’s about laying a solid foundation, constructing with care, and growing with purpose.

For anyone starting fresh, remember that patience and persistence are your best allies. Embrace these tools and strategies, and watch as your digital presence flourishes into a thriving online enterprise.

For more insights and tips on enhancing your website’s SEO performance, don’t forget to subscribe and join our community of thriving website creators.

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