Category Archives: Social Media Marketing

Established Methods for Income Generation through Online WordPress Blogging – Part I

Maximize Your Blog Content’s Earning Potential with These 7 Monetization Strategies

Generate Income Through Effective Affiliate Marketing Strategies

What is Affiliate Marketing?

Affiliate marketing is a strategy where you recommend a product or service to your audience using special tracking links. When someone makes a purchase using your link, you earn a commission. It’s like helping a friend open a bank account at your branch, and in return, the bank gives you a gift card or bonus.

How to Get Started with Affiliate Marketing?

If you’re interested in affiliate marketing, start by considering the products you already use and think your readers might find useful. Many products and services online have affiliate programs you can join, and these programs are available across various industries.

Where to Find Products to Promote?

You can find a vast selection of products to promote from platforms like Amazon, Clickbank, and ShareASale. Alternatively, you can visit the websites of the products and services you use and like to see if they have an affiliate program. Large companies often have programs they promote on their site.

How to Manage Your Affiliate Links?

Once you’ve chosen the products to promote, you can use a WordPress plugin like PrettyLinks to manage your affiliate links. This tool allows you to quickly insert links into posts, create branded links, auto-replace keywords into links, and even track how each link is performing on your site.

Why Affiliate Marketing?

Affiliate marketing is an easy way to make money as you can promote a wide variety of products. Almost every popular store like Walmart, BestBuy, Amazon, and others has an affiliate program.

Learning More About Affiliate Marketing

To learn more about affiliate marketing, you can check out beginner’s guides and explore various affiliate marketing tools and plugins that will help you increase your earnings.

Remember, the key to successful affiliate marketing is to promote products that are genuinely interesting and useful to your audience. This not only helps you earn revenue but also builds your credibility with your audience. Happy marketing!

Implementing Google AdSense on Your WordPress Site: A Comprehensive Guide

Maximizing Blog Revenue with Google AdSense is very Simple;

Google AdSense provides an effortless way to monetize your blog. Simply integrate a Google script into your website, and you’re ready to display ads and start earning.

Income is generated each time a user clicks on an ad – a process known as CPC advertising.

What’s CPC? CPC, or ‘cost per click,’ means you’ll earn a predetermined fee every time a visitor engages with an ad on your site. These rates are set by the advertiser. This differs from CPM ads, where you’re compensated based on ad views rather than clicks. CPM stands for “cost per thousand impressions,” with M representing the Roman numeral for 1,000.

For those new to the online earning scene, Google AdSense is an excellent starting point.

For a step-by-step guide on monetizing a WordPress blog using Google AdSense, check our tutorial. Additionally, our guide on optimizing your AdSense revenue offers valuable tips to boost your earnings.

Seeking an alternative to Google AdSense? Consider Media.net. With an impressive roster of advertisers and competitive payouts, it’s a worthy contender.

Leveraging WordPress Advertising Plugins for Direct Ad Sales: An Effective Strategy

Maximize Your Earnings with Direct Ad Sales on Your Website;

While Google AdSense is a straightforward way to monetize your website, it might limit your earning potential as the ad click earnings can vary. An alternative and often more profitable method is selling banner ad space on your website directly.

Unlike having to go through an intermediary who takes a cut of your earnings, selling ads directly allows you to negotiate prices and terms on your terms.

We previously discussed the difference between CPC and CPM ads, where you are paid per click or thousand views. However, when it comes to selling banner ads, most bloggers opt for a flat rate model. It simplifies tracking as it eliminates the need to monitor views or clicks.

Yes, selling ads directly takes more effort to manage than using Google AdSense. Besides adding a code to your website, you need to negotiate the pricing, establish an agreement and terms, and handle administrative tasks like invoicing.

But, here’s the good news – a WordPress ad management plugin can streamline the process. I recommend AdSanity. It’s a versatile tool that allows you to manage both Google AdSense and your ads efficiently.

Monetize Your Blog with Sponsored Content

For bloggers who prefer not to display ads, finding alternative ways to monetize a blog can be a challenge.

With ad networks, you surrender some control over the content displayed on your site. Many readers may find ads annoying or even offensive, and the increasing usage of ad blockers can significantly affect your earning potential.

One viable alternative to monetizing a blog is through sponsorships. The concept is similar to that in sports, TV shows, or other sectors. Essentially, a company pays you to endorse their product, discuss it, and promote it to your audience.

To kickstart this process, I recommend creating a one-page media kit that outlines your traffic statistics, social media following, audience demographics, and any other data that would make your site attractive to potential sponsors. With these insights, you can engage companies to negotiate a sponsorship deal.

Remember, when publishing sponsored posts, it’s essential to stay informed about disclosure laws in your area to ensure compliance.

Getting Paid for Writing Reviews

Generate Income with Paid Reviews on Your Site;

By diversifying your earning strategies, you can also monetize your blog by writing paid reviews.

This strategy is a bit different from running a review site with affiliate links, as discussed before.

Instead, you can test products related to your niche at no cost and even earn money for writing a review.

The process can be quite similar to securing sponsored posts. It’s crucial to review products that align with your niche and captivate your audience’s interest.

You have the freedom to approach companies directly to inquire about paid reviews. Additionally, platforms like PayPerPost exist to bridge the gap between you and businesses that might be interested in such collaborations.

Profiting from Website Flipping

If you possess the skills to create a WordPress website, you’re one step ahead of the crowd. Often, entrepreneurs opt to purchase pre-existing websites to leverage for their businesses.

If you’re able to establish a WordPress blog and attract traffic to it, you can sell it and earn income for your efforts.

This method calls for an understanding of the types of websites in high demand, as well as knowledge of how to appropriately price and sell them. Platforms such as Flippa act as auction sites and brokers for website sales, providing a marketplace for this process.

Securing Public Speaking Opportunities as an Influencer: A Comprehensive Short Guide

Transform Your Brand into Speaking Engagements;

With strategic promotion of your blog and brand, you can gradually establish a robust following, positioning you as a key influencer in your domain.

Leverage this influence to secure public speaking opportunities. Many bloggers significantly boost their revenue by delivering talks at conferences.

Speaking at events, paid or otherwise, serves as a powerful platform to amplify your blog and personal brand. If you excel in networking and public speaking, a plethora of new opportunities will open up for you.

To succeed as a paid public speaker, consider the following tips:

Become a Subject Matter Expert: If your current knowledge or skills are lacking, it’s time to hit the books and start learning.
Stay Consistent: Continually demonstrate your expertise through your blog and social media posts.
Broadcast Your Availability: Use social media to signal your availability or directly reach out to event organizers.

Don’t be discouraged if you don’t land paid speaking engagements right off the bat. Many successful speakers kickstart their careers at smaller, informal, and free community events and meetups. Your journey to becoming a sought-after public speaker begins today.

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 5

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Navigating the Guidelines: Clear Disclosure in Influencer Marketing

Hey there, Eric Edmond here. Today I want to touch on a critical aspect of influencer marketing that often flies under the radar – adhering to guidelines set by consumer protection organizations. Yes, I’m talking about those rules and regulations that ensure transparency in influencer promotions. Sounds exciting, right? Let’s dive in.

You see, organizations like the FTC (Federal Trade Commission) in the USA are keeping a close eye on influencer promotions. They’ve published guidelines requiring influencers to clearly label sponsored posts. And guess what happens if these guidelines aren’t followed? You’re looking at penalties, potential damage to your brand image, and the influencer’s relationship with their audience taking a hit.

So, how do we avoid this scenario? Let me tell you, it’s all about clear disclosure from the get-go. We’re talking about being upfront, honest, and transparent about sponsored content. This isn’t just about following the rules – it’s about maintaining trust with your audience.

You’re probably thinking, “Alright, Eric, but how do we ensure clear disclosure?” The answer is simple: instruct the influencer to clearly label sponsored posts. This could include using a specific hashtag to signify sponsored content, so everyone knows the post is sponsored. Trust me, your audience will appreciate the transparency, and it’ll also keep you on the right side of the law.

Remember, the world of influencer marketing is dynamic, and staying on top of these guidelines is essential. It’s not just about creating compelling content and building relationships with influencers – it’s about doing it right.

So, folks, let’s keep our influencer marketing strategies clear, transparent, and within the guidelines. Until next time, keep up the great work!

Eric Edmond

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 4

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Striking the Balance: Monitoring and Freedom in Influencer Marketing

Hello there, this is Eric Edmond. Today, we’re going to dive into an essential yet often overlooked aspect of influencer marketing: monitoring content. But before you jump to conclusions, no, I’m not encouraging you to hover over influencers like a hawk – far from it. It’s all about finding the right balance.

Influencers are the creative lifeblood of your brand’s social presence. They’re the artists who paint a picture of your brand to their loyal followers. But like all artists, they need freedom. However, as brand owners or managers, we also need to ensure that our brand is being represented correctly.

So, how do we strike a balance between giving influencers creative liberty and ensuring that our brand is promoted accurately? It’s all about communication and setting clear expectations from the get-go.

Firstly, provide a list of clearly defined deliverables. This isn’t about restricting creativity—it’s about setting the stage. This could include post frequency, content types, and important dates for content sharing.

Secondly, make your campaign expectations crystal clear. Define your KPIs, and ensure the influencers understand them. This clear understanding will help measure the campaign’s effectiveness and avoid any confusion down the line.

Thirdly, share key messages and terms related to the campaign. If an influencer is going to represent your brand to the masses, make sure they’re delivering the right message. This could also include any campaign or brand-related hashtags or URLs to be included in their posts.

Lastly, make sure your call to action (CTA) is clearly defined. What action do you want the audience to take? This CTA should be included in their posts, and even in their bio, if possible.

Now, remember, while it’s important to share these details, it’s equally important not to micro-manage influencers. They know their audience best. Too much scrutiny can stifle their creativity and authenticity, which is not what we want.

So, there you have it, folks. It’s all about striking the right balance between monitoring and freedom. Let’s remember to give our influencers the creative space they need while ensuring that our brand is represented accurately. Until next time, keep crafting those successful influencer marketing strategies!

Eric Edmond

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 3

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Influencers: They’re Not Ad Agencies, They’re Your Brand Partners

Hey there, Eric Edmond here. Today, let’s talk about a common misconception in the world of marketing: treating influencers like ad agencies. Now, don’t get me wrong, ad agencies play a crucial role in marketing, but when it comes to influencers, we need to approach things differently.

First off, let’s get one thing straight: influencers are not ad agencies. They don’t just create and execute campaigns. They’re real people who love creating content. They’re passionate, they’re creative, and they’re not just about the business side of things. They’re about the human side of things.

So, how do we work with influencers? Well, it’s not about sending them a brief and a few samples. It’s about delivering a complete experience. Remember, influencers are artists. They thrive on experiences, and the best content comes from genuine love and passion for a product. If an influencer truly loves your product, it’ll show in the quality of the content they share.

Now, let’s talk about campaigns. A successful influencer marketing campaign isn’t just about sending products and waiting for the posts to roll in. It’s about creating a story. In the age of social media, stories sell, not statistics. When people remember stories, it’s important to let influencers inspire action through authentic storytelling.

But here’s the thing: as your brand and campaigns grow, your needs evolve. While building and nurturing relationships with influencers is critical, it’s also important to know when to move on. Many brands work with multiple influencers from the get-go, making it easier to shift focus when necessary. This approach can direct a significant number of unique users to your social media pages and blogs.

So, remember, when it comes to influencer marketing, it’s not about treating influencers like ad agencies. It’s about treating them like partners. It’s about delivering experiences, not just products. It’s about telling stories, not just selling products. And most importantly, it’s about evolving with your influencers as your brand grows.

That’s all for now. Until next time, keep pushing the boundaries of your marketing strategies!

Eric Edmond

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 2

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Stick with Your Influencer: The Secret Sauce to Long-Term Success

Hey everyone, Eric Edmond here, and today I am going to talk about something that’s been on my mind: influencer marketing. Now, I know what you’re thinking, “Eric, we’ve heard all about this before.” But stick with me, because we’re going to look at it from a different angle.

You see, most marketers are so focused on finding the right influencer that they forget about the next step: sticking with them. Yeah, you heard me right. Once you’ve found that golden influencer who connects with your brand and delivers results, you don’t want to let them go.

Why? Because forming long-term relationships with influencers can be a goldmine. Think about it. An influencer who’s been with your brand for a while knows your products inside and out. They understand your brand values and can communicate them effectively to their audience. They’re not just promoting your brand; they’re living it. And that authenticity? It’s priceless.

But it gets even better. When you stick with an influencer, they can become a brand ambassador. Now, this is where the magic happens. A brand ambassador doesn’t just promote your products; they embody your brand. Their audience sees this, and guess what? They trust them. And when they trust them, they trust you.

So, the next time you’re planning your influencer marketing strategy, remember this: don’t just find the right influencer. Stick with them. Build that relationship. Turn them into a brand ambassador. It’s a long-term investment, but trust me, it’s worth it.

That’s it for today, folks. Remember, the key to success in influencer marketing is not just finding the right influencer, but sticking with them. Until next time,

Eric Edmond

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 1

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The Art of Choosing the Right Influencer

Hey there, today we’re diving into the world of influencer marketing.

Now, we all know that influencer marketing can be a game-changer for your business. But here’s the catch: it’s not just about finding someone with a massive following. It’s about finding the right influencer. Let’s break it down.

1. Relevance is Key

First things first, the influencer’s audience should be your target audience. If you’re a software startup, a tech influencer with 10k followers will serve you better than a travel blogger with 30k followers. It’s not just about the numbers, folks. It’s about who those followers are and what they’re interested in.

And here’s another thing: the influencer’s persona should resonate with your brand’s identity. Their values, their style, their voice – it should all feel like a natural fit with your brand.

2. Engagement Matters

Next up, we’ve got engagement. It’s not enough for an influencer to have a ton of followers. What matters is how engaged those followers are. Are they liking, commenting, and sharing the influencer’s content? Are they actively participating in the conversation? That’s what you want to see.

3. Earned Media Value

Finally, let’s talk about earned media value. This is all about the influencer’s reach and impact. Are they getting mentioned and tagged by other influencers? Are they making waves in the media landscape? That’s a sign of high earned media value.

Remember, folks, influencer marketing isn’t just about getting your brand in front of a lot of eyes. It’s about getting your brand in front of the right eye. So take the time to do your research, choose your influencers wisely, and watch your business grow.

That’s it for today, team. As always, here’s to your success!

Be ready to learn new skills. Yes, really invest the time to learn.

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https://www.pinterest.ca/HIMTMMO/the-best-seo-toolcom/

It’s the best investment you can afford.

If there is one thing I want you to understand at the end of this post. Is to succeed in the online business world, you constantly need to be ready to learn and adapt because things change.

But if there is one skill above all I would advise you to learn and master. Is a secret not many online marketing gurus really want to shares.

If you are ready to learn and apply the fundamentals of this online marketing skill you will soon understand that having patience really paid when you do the necessaries.

What is this secret online marketing skill that is so important to know about?

I will tell you.

But first…

I want to make sure that you will take actions after I share with you this valuable information that will only be beneficial for your online marketing career. By doing your own researches on Google, watching videos on Youtube. Hopefully, you’ll take action and appreciate the full benefits of its power.

The online marketing secret you need to know and learn above all is SEO.

Yes, I know there will always be that one…

The one that will be ready to argue that there is a better option.

Yes, there are better options.

But if you are a Webentrepreneur and like most Webentrepreneur you are at your first steps in your online venture journey. Before anything else, before you start thinking about any sort of Paid Advertisements services. Learn about SEO. Even before Affiliate Marketing. Believe me. Take the time to understand the power of organic traffic.

Other options usually require a marketing budget. But SEO does not…yet.

If there is something new you should start learning today its SEO. As you will see with SEO knowlegde you will learn something new each and every day that you can combine with other online marketing techniques for a greater return on your marketing efforts.

The best way to learn something new especially regarding online marketing is to first found out about individuals who already had success using SEO marketing techniques. Google it.

But if you ask me where to start I would simply suggest starting here.

Every online business needs traffic to keep business flowing. And getting the right traffic for your business should be your primary goal.

If you want to get out of:

Credit cards debts
Students loans
Mortgages payments

Please take my advice seriously. Learn SEO. Learning this skill can be extremely helpful if you are a Blogger or an Affiliate Marketer or an eCommerce Owner or a Freelancer Copy Writer. You can also launch your own SEO Agency if you master this skillset perfectly.

You have to plant a seed in order to eat fruits from a tree.

The only way to enjoy life is to work for ourself by doing things that we like. To stay motivated the secret is to constantly remind ourself the one reason why we started.

Of course, SEO is not the only marketing technique you need to understand. Affiliate Marketing and PPC Marketing are relatives. Combining these 3 online marketing techniques and watch your lifestyle upgrade from 0 to 100!

Remember we learn something new every day.

The Top Strategies for Affiliate Marketers in 2019

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Unlocking Success with Facebook Ads

Hey there, affiliate marketers! If you’re looking to elevate your marketing game, you can’t afford to ignore the power of Facebook ads. In 2019, Facebook ads became one of the most effective ways to reach millions of potential customers, and if you’re not using them, you’re missing out on a massive opportunity. Let’s dive into the top three strategies to help you get the most out of Facebook ads this year.

1. Targeting the Right Audience

One of the biggest advantages of Facebook ads is the precision with which you can target your audience. With a vast database of user information, Facebook allows you to focus your ads on specific demographics, interests, behaviours, and even online activity. This precision targeting ensures that your ads reach the people who are most likely to be interested in what you offer, boosting your conversion rates. Instead of casting a wide net, you can zero in on the exact group that’s primed to engage with your content.

2. Utilizing Retargeting

Have you ever noticed that after visiting a website, you start seeing their ads on Facebook? That’s retargeting, a powerful feature of Facebook ads. It lets you reconnect with users who have already interacted with your business, whether by visiting your website or engaging with your social media posts. Retargeting is an excellent way to convert potential leads into actual customers, as it keeps your brand top-of-mind for users who have shown an initial interest in what you offer. If they’re on the fence about buying, a well-timed retargeting ad might be just what they need to take the leap.

3. Video Ads

In 2019, video content became a dominant force in marketing, and Facebook embraced this trend with open arms. Video ads are incredibly effective at capturing attention and driving engagement. With the autoplay feature, your video ad begins playing as soon as someone scrolls past it, making it almost impossible to ignore. Video content allows you to showcase your product or service more dynamically and engagingly, giving you a better chance to connect with your audience and drive conversions. If you’re not already using video ads, it’s time to start.

These three strategies—targeting, retargeting, and video ads—are the keys to unlocking success with Facebook ads in 2019. By focusing on these areas, you can significantly increase your reach, engage with potential customers, and ultimately boost your sales. Don’t let this opportunity slip by; start using Facebook ads to take your affiliate marketing business to the next level.

Good luck, and happy advertising!

Maximizing Results: Unleashing the Power of Facebook Leads for Ultimate Success

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Hey, Digital Dreamers!

In the vast universe of digital marketing, it’s easy to fall into the enchanting trap of vanity metrics – those glittering Facebook likes that light up our screens. Sure, it feels great to see our posts showered with attention, but let me spill the beans for you: those likes won’t pay the bills or keep the business lights on. So, what should we be focusing on instead? Enter the realm of lead generation.

1. The Vanity Metric Wake-Up Call

Let’s face it, likes can give your page a certain sparkle, but they won’t necessarily translate into real business results. We’re all guilty of scrolling through Instagram feeds, counting the likes like they’re gold stars, but the truth is, there’s a more meaningful game in town – and it’s called lead generation.

2. Cracking the Code: Lead Generation on Facebook

Lead generation is the magic wand that transforms potential customers from mere spectators into active participants. On Facebook, this means creating content that not only captivates but also prompts users to express genuine interest in what your business is bringing to the table. Think newsletters, ebooks, and anything that nudges them towards that coveted ‘Sign Up’ button.

3. Strategies for Success: Targeted Advertising and More

To make the most of lead generation on Facebook, it’s time to get strategic. No more casting a wide net and hoping for the best. We’re talking about targeted advertising techniques – the secret sauce that includes retargeting ads and lookalike audiences. It’s about reaching the people who are not just bystanders but potential customers genuinely interested in what you have to offer.

4. The Data Dance: Tracking and Analyzing for Future Triumphs

In this ever-evolving digital landscape, tracking and analyzing data is our compass. Understanding what works and what doesn’t is crucial for shaping future decisions. It’s like having a backstage pass to the concert – you get to see what resonates with your audience and tailor your content and ads accordingly.

5. Sweetening the Deal: Incentives for Conversion

Let’s talk about turning those passive ‘likes’ into active leads. Offering incentives like discounts or free trials can be the secret sauce to nudge those who are already engaged with your brand to take the plunge. It’s the extra push that transforms interest into action.

6. Quality Leads Over Vanity Metrics

As we wrap up, here’s the golden rule: it’s not about the number of likes you’ve got; it’s about the quality of leads you’re generating. Likes might be the eye candy, but leads are the lifeline of your business. So, the next time someone boasts about their likes, throw them a curveball – ask them how many leads they’ve got. Because, in the grand scheme of digital success, leads will always outshine likes.

Remember, fellow dreamers, in the journey of digital marketing, likes might be the opening act but leads steal the show.

Here’s to dreaming big and generating leads even bigger!

Stay digital,

Eric Edmond

Click here to read more about creating Facebook Ads