Striking the Balance: Monitoring and Freedom in Influencer Marketing

Hello there, this is Eric Edmond. Today, we’re going to dive into an essential yet often overlooked aspect of influencer marketing: monitoring content. But before you jump to conclusions, no, I’m not encouraging you to hover over influencers like a hawk – far from it. It’s all about finding the right balance.

Influencers are the creative lifeblood of your brand’s social presence. They’re the artists who paint a picture of your brand to their loyal followers. But like all artists, they need freedom. However, as brand owners or managers, we also need to ensure that our brand is being represented correctly.

So, how do we strike a balance between giving influencers creative liberty and ensuring that our brand is promoted accurately? It’s all about communication and setting clear expectations from the get-go.

Firstly, provide a list of clearly defined deliverables. This isn’t about restricting creativity—it’s about setting the stage. This could include post frequency, content types, and important dates for content sharing.

Secondly, make your campaign expectations crystal clear. Define your KPIs, and ensure the influencers understand them. This clear understanding will help measure the campaign’s effectiveness and avoid any confusion down the line.

Thirdly, share key messages and terms related to the campaign. If an influencer is going to represent your brand to the masses, make sure they’re delivering the right message. This could also include any campaign or brand-related hashtags or URLs to be included in their posts.

Lastly, make sure your call to action (CTA) is clearly defined. What action do you want the audience to take? This CTA should be included in their posts, and even in their bio, if possible.

Now, remember, while it’s important to share these details, it’s equally important not to micro-manage influencers. They know their audience best. Too much scrutiny can stifle their creativity and authenticity, which is not what we want.

So, there you have it, folks. It’s all about striking the right balance between monitoring and freedom. Let’s remember to give our influencers the creative space they need while ensuring that our brand is represented accurately. Until next time, keep crafting those successful influencer marketing strategies!

Eric Edmond

Influencers: They’re Not Ad Agencies, They’re Your Brand Partners

Hey there, Eric Edmond here. Today, let’s talk about a common misconception in the world of marketing: treating influencers like ad agencies. Now, don’t get me wrong, ad agencies play a crucial role in marketing, but when it comes to influencers, we need to approach things differently.

First off, let’s get one thing straight: influencers are not ad agencies. They don’t just create and execute campaigns. They’re real people who love creating content. They’re passionate, they’re creative, and they’re not just about the business side of things. They’re about the human side of things.

So, how do we work with influencers? Well, it’s not about sending them a brief and a few samples. It’s about delivering a complete experience. Remember, influencers are artists. They thrive on experiences, and the best content comes from genuine love and passion for a product. If an influencer truly loves your product, it’ll show in the quality of the content they share.

Now, let’s talk about campaigns. A successful influencer marketing campaign isn’t just about sending products and waiting for the posts to roll in. It’s about creating a story. In the age of social media, stories sell, not statistics. When people remember stories, it’s important to let influencers inspire action through authentic storytelling.

But here’s the thing: as your brand and campaigns grow, your needs evolve. While building and nurturing relationships with influencers is critical, it’s also important to know when to move on. Many brands work with multiple influencers from the get-go, making it easier to shift focus when necessary. This approach can direct a significant number of unique users to your social media pages and blogs.

So, remember, when it comes to influencer marketing, it’s not about treating influencers like ad agencies. It’s about treating them like partners. It’s about delivering experiences, not just products. It’s about telling stories, not just selling products. And most importantly, it’s about evolving with your influencers as your brand grows.

That’s all for now. Until next time, keep pushing the boundaries of your marketing strategies!

Eric Edmond