Category Archives: Traffic

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 3

Influencers: They’re Not Ad Agencies, They’re Your Brand Partners

Hey there, Eric Edmond here. Today, let’s talk about a common misconception in the world of marketing: treating influencers like ad agencies. Now, don’t get me wrong, ad agencies play a crucial role in marketing, but when it comes to influencers, we need to approach things differently.

First off, let’s get one thing straight: influencers are not ad agencies. They don’t just create and execute campaigns. They’re real people who love creating content. They’re passionate, they’re creative, and they’re not just about the business side of things. They’re about the human side of things.

So, how do we work with influencers? Well, it’s not about sending them a brief and a few samples. It’s about delivering a complete experience. Remember, influencers are artists. They thrive on experiences, and the best content comes from genuine love and passion for a product. If an influencer truly loves your product, it’ll show in the quality of the content they share.

Now, let’s talk about campaigns. A successful influencer marketing campaign isn’t just about sending products and waiting for the posts to roll in. It’s about creating a story. In the age of social media, stories sell, not statistics. When people remember stories, it’s important to let influencers inspire action through authentic storytelling.

But here’s the thing: as your brand and campaigns grow, your needs evolve. While building and nurturing relationships with influencers is critical, it’s also important to know when to move on. Many brands work with multiple influencers from the get-go, making it easier to shift focus when necessary. This approach can direct a significant number of unique users to your social media pages and blogs.

So, remember, when it comes to influencer marketing, it’s not about treating influencers like ad agencies. It’s about treating them like partners. It’s about delivering experiences, not just products. It’s about telling stories, not just selling products. And most importantly, it’s about evolving with your influencers as your brand grows.

That’s all for now. Until next time, keep pushing the boundaries of your marketing strategies!

Eric Edmond

Key Mistakes to Dodge for a Successful Influencer Marketing Campaign – Part 2

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Stick with Your Influencer: The Secret Sauce to Long-Term Success

Hey everyone, Eric Edmond here, and today I am going to talk about something that’s been on my mind: influencer marketing. Now, I know what you’re thinking, “Eric, we’ve heard all about this before.” But stick with me, because we’re going to look at it from a different angle.

You see, most marketers are so focused on finding the right influencer that they forget about the next step: sticking with them. Yeah, you heard me right. Once you’ve found that golden influencer who connects with your brand and delivers results, you don’t want to let them go.

Why? Because forming long-term relationships with influencers can be a goldmine. Think about it. An influencer who’s been with your brand for a while knows your products inside and out. They understand your brand values and can communicate them effectively to their audience. They’re not just promoting your brand; they’re living it. And that authenticity? It’s priceless.

But it gets even better. When you stick with an influencer, they can become a brand ambassador. Now, this is where the magic happens. A brand ambassador doesn’t just promote your products; they embody your brand. Their audience sees this, and guess what? They trust them. And when they trust them, they trust you.

So, the next time you’re planning your influencer marketing strategy, remember this: don’t just find the right influencer. Stick with them. Build that relationship. Turn them into a brand ambassador. It’s a long-term investment, but trust me, it’s worth it.

That’s it for today, folks. Remember, the key to success in influencer marketing is not just finding the right influencer, but sticking with them. Until next time,

Eric Edmond

Blogging is a Lifestyle

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Blogging as a Lifestyle

Embracing blogging as a lifestyle means committing to consistent content creation, engaging with your audience, and continuously learning how to do blogging effectively. It’s not just about writing posts; it’s about creating a brand and a community around your blog.

Financial Freedom Through Blogging

Financial freedom through blogging is about creating passive income streams that allow you to live without the need for a traditional 9-to-5 job. This could involve:

Diversifying Income: Having multiple revenue streams from your blog, such as ads, affiliate marketing, and product sales, can lead to a more stable income.
Saving and Investing: By saving a significant portion of your blogging income and investing wisely, you can grow your wealth over time.
Learning from Others: Following FIRE (Financial Independence, Retire Early) blogs can provide practical advice and inspiration for your financial journey.

Tips for Aspiring Bloggers

For those starting, here are some final tips:

Start with the Right Platform: Choose a blogging platform that aligns with your goals, whether it’s for ease of use, customization, or monetization.
Understand the Commitment: Realize that blogging is a lifestyle that requires dedication and hard work.
Learn and Adapt: Stay informed about the latest trends in blogging and adapt your strategies accordingly.
Plan for the Long Term: Financial freedom won’t happen overnight. Plan and execute your blogging and financial strategies with a long-term perspective.

By understanding these key points and strategically applying them, you can work towards achieving financial freedom through the blogging lifestyle.

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education alone will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.”
-John Calvin Coolidges

2017 WA Fall Hot Seat! – Available for Replay!!

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Missed WA LiveStream? Here’s a Golden Opportunity You Can’t Afford to Miss!

Hello, valued readers!

It’s our pleasure to announce that the replay of the latest WA Livestream is now available on the WA platform, and it’s a reservoir of knowledge that you certainly don’t want to overlook!

Are you still struggling with the challenges of niche research? Or perhaps you’re finding it a bit tricky to drive traffic to your website? Or maybe the art of writing effective copy still seems like a mystery to you? If any of these situations ring a bell, then this replay is tailor-made just for you.

The livestream covered a wide spectrum of compelling topics, each designed to give you a significant edge in your online pursuits. Jay dove deep into the nitty-gritty of niche research, helping you understand how to identify and tap into profitable niches that align with your passion and expertise. Jay also sheds light on the fundamentals of website creation, offering you practical tips and strategies to build a user-friendly and SEO-optimized website that sets you apart from your competitors.

That’s not all! Jay also provided an in-depth review of how to obtain traffic for your website, ensuring you have a steady flow of visitors eager to consume your content or purchase your products. If keyword research has been a thorn in your side, you’ll find our comprehensive review incredibly illuminating, as we unravel the secrets of finding low-competition, high-volume keywords that will catapult your site to the top of search engine rankings.

But Jay didn’t stop there! The livestream also included a thorough review of writing effective copy. Jay shared valuable tips on how to craft compelling and persuasive content that not only grabs the attention of your readers but also compels them to take action.

Lastly, we discussed the importance of organization in your online ventures. Proper organization is the backbone of success, and Jay provided invaluable advice on how to streamline your processes and stay organized, thus maximizing productivity and efficiency.

This live stream replay is a treasure trove of knowledge, a golden opportunity to learn from experts who have been in the trenches and emerged victorious. Jay passionately believes that the wisdom shared in this session will empower you to take your online ventures to new heights.

Don’t miss out on this chance to learn, grow, and succeed. Watch the replay today, and step into a brighter, more prosperous tomorrow!

I look forward to seeing you there!

Best Regards,

Eric Edmond

Maximizing Results: Unleashing the Power of Facebook Leads for Ultimate Success

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Hey, Digital Dreamers!

In the vast universe of digital marketing, it’s easy to fall into the enchanting trap of vanity metrics – those glittering Facebook likes that light up our screens. Sure, it feels great to see our posts showered with attention, but let me spill the beans for you: those likes won’t pay the bills or keep the business lights on. So, what should we be focusing on instead? Enter the realm of lead generation.

1. The Vanity Metric Wake-Up Call

Let’s face it, likes can give your page a certain sparkle, but they won’t necessarily translate into real business results. We’re all guilty of scrolling through Instagram feeds, counting the likes like they’re gold stars, but the truth is, there’s a more meaningful game in town – and it’s called lead generation.

2. Cracking the Code: Lead Generation on Facebook

Lead generation is the magic wand that transforms potential customers from mere spectators into active participants. On Facebook, this means creating content that not only captivates but also prompts users to express genuine interest in what your business is bringing to the table. Think newsletters, ebooks, and anything that nudges them towards that coveted ‘Sign Up’ button.

3. Strategies for Success: Targeted Advertising and More

To make the most of lead generation on Facebook, it’s time to get strategic. No more casting a wide net and hoping for the best. We’re talking about targeted advertising techniques – the secret sauce that includes retargeting ads and lookalike audiences. It’s about reaching the people who are not just bystanders but potential customers genuinely interested in what you have to offer.

4. The Data Dance: Tracking and Analyzing for Future Triumphs

In this ever-evolving digital landscape, tracking and analyzing data is our compass. Understanding what works and what doesn’t is crucial for shaping future decisions. It’s like having a backstage pass to the concert – you get to see what resonates with your audience and tailor your content and ads accordingly.

5. Sweetening the Deal: Incentives for Conversion

Let’s talk about turning those passive ‘likes’ into active leads. Offering incentives like discounts or free trials can be the secret sauce to nudge those who are already engaged with your brand to take the plunge. It’s the extra push that transforms interest into action.

6. Quality Leads Over Vanity Metrics

As we wrap up, here’s the golden rule: it’s not about the number of likes you’ve got; it’s about the quality of leads you’re generating. Likes might be the eye candy, but leads are the lifeline of your business. So, the next time someone boasts about their likes, throw them a curveball – ask them how many leads they’ve got. Because, in the grand scheme of digital success, leads will always outshine likes.

Remember, fellow dreamers, in the journey of digital marketing, likes might be the opening act but leads steal the show.

Here’s to dreaming big and generating leads even bigger!

Stay digital,

Eric Edmond

Click here to read more about creating Facebook Ads